Day Four

Thursday 5 November

Independent Retail 2-3pm


Panel of retailers discuss current issues.

ba session lead


Retail Trade Manager

A lifelong cyclist, Stephen moved into the cycling industry after 20 years with Pepsico. He now works with the Bicycle Association to implement new initiatives that support independent bike retailers

ba team


Associate Director

Daniel was Director & General Manager of Cyclescheme for The Grass Roots Group, with over 20 years’ experience in leadership and board positions. Daniel is working with the Bicycle Association to support and drive new initiatives to support the industry.

ba team


IBD Consultant

David Middlemiss spent nine years in senior roles in the automotive fuel industry, before a shift in 2008 to a teaching fellowship at the University of Exeter. In 2011 he led the rebranding of Rutland Cycling alongside his wife Sally, culminating in an MBO, equity investment and his seven-year spell as CEO, which saw Rutland Cycling’s turnover grow from £10m to £35m and from four shops to 14. David will be supporting the BA’s offer to and representation of IBDs, especially via the BA’s flagship Trade Network and Market Data Service programmes.

guest speaker


Owner and Director – Saddles & Paddles

Heather Baker – owner and sole director of Saddles & Paddles, a small independent bike shop and hire centre on Exeter’s Quayside. Heather has owned Saddles & Paddles for nearly 8 years but the shop has been running for nearly 30 years, so is well known in the local area. Before taking over the business, Heather worked for Devon County Council on sustainable transport projects for ten years, mainly promoting cycling, including working on Exeter’s Cycling Demonstration Town project for Cycling England.

guest speaker


Partner – JeJamescycles

I am a small cog in a larger machine of a family business of which we employ around 75 people.
The business started over 60 years ago by my dad and mum.
It was cheaper for them to take me to work rather than have a sitter so from the age of seven I went to work.
Making tea and rubbing rust of steel wheels and cleaning alloy ones.

I was a BMXer to start with racing on the tracks in and around Sheffield.
By the time I was at secondary school the first MTB’s came out so I rode those, eventually XC racing locally.
Then I started riding road bikes and doing some sprint triathlons.
My knowledge is very broad from rod brakes and cotter pins to current product.

After managing stores I moved to head up our back office and buying side of our company.
I have been doing the dull stuff ever since.

guest speaker


Managing Director – Edinburgh Bicycle Co-Operative

Alan is Managing Director of Edinburgh Bicycle Co-Operative, a chain of 4 stores established in 1979. Alan joined the business in 1995, and is a keen cyclist having ridden his bike extensively in Scotland and up many European cols.

When you register for the conference you will have the opportunity to select the sessions you would like to attend.

You’ll be able to access any of the sessions via your laptop, your tablet or via your mobile phone.