Day Three

Wednesday 4 November



Join us for a demo of the BA’s new Market Data Service to find out how the cycling market really performed during and after lockdown, together with a live Q&A session, detail on new functionality updates and plans for the future.

Session Lead


Associate Director

Simon was the Group Cycling Director at Halfords and has worked for over 20 years in senior

commercial positions at Asda, Argos, and 2 Sisters Food Group. Simon has led the development of

the BA’s market data service since early 2018.

ba team


Data Analyst Consultant

For the last 20 years John has worked in the retail/wholesale distribution chain with companies like Palmer and Harvey, Parker Pen, Madison, Zyro and Windwave. John remains on the front line as a
Consultant and Independent Sales Agent for Orbea. John’s passion for Data and the Bicycle Trade
will support his role as Market Data Consultant, helping to grow and shape the Market Data Service.

ba team


IBD Consultant

David Middlemiss spent nine years in senior roles in the automotive fuel industry, before a shift in 2008 to a teaching fellowship at the University of Exeter. In 2011 he led the rebranding of Rutland Cycling alongside his wife Sally, culminating in an MBO, equity investment and his seven-year spell as CEO, which saw Rutland Cycling’s turnover grow from £10m to £35m and from four shops to 14. David will be supporting the BA’s offer to and representation of IBDs, especially via the BA’s flagship Trade Network and Market Data Service programmes.

When you register for the conference you will have the opportunity to select the sessions you would like to attend.

You’ll be able to access any of the sessions via your laptop, your tablet or via your mobile phone.